The data layer is being claimed from above and below at the same time. Yesterday (June 16) project44 embedded its real-time visibility feed — 259k+ carriers, predictive ETAs, AI exception management — directly into the SAP Store as an endorsed app, buying enterprise distribution into the ERP system of record. Meanwhile NVIDIA's open "Physical AI Data Factory" names curated real-world data the scarce input, and incumbents keep shipping agentic AI on walled feeds (Samsara nearing $2B ARR at +31%, Motive's June-4 AI Automations, Geotab's new GO hardware + edge dashcam). Distribution, not just technology, is now the contested ground — daXos must lock neutral, cross-vendor last-mile ground truth before the schema and the agents above it harden into someone else's app store.